Currently, offering the best experience of visiting the customer and above all, the family segment, is one of the priority objectives of the Shopping Centers.
The most audacious strategies go through FUN implementations together with leading prestige brands that offer quality products and services and that act -with a powerful effect called-, as efficient promotion tools and consumer loyalty.
The brands participate in these initiatives in the Shopping Centers because they obtain an ideal environment to consolidate their brand, giving great diffusion and visibility to their products. In addition, they are «friendly» environments that have high influxes of potential target customers to captivate.
EXPERIENTIAL COMMUNITY is a new model of social community in Shopping Centers that is born from the strategic vision of PlayStation® for its audience (share, generate a global community …), and that BHB Group connects with the current mainstream to apply it to a real, tangible proposal that functions as a method and philosophy of work of a whole team, incorporating specialists from different sectors of Marketing and Communication to create a breakthrough and unique concept that will be supported by experts, influencers and developers, achieving thus, for our audience, the best staging and the most efficient result of the global EXPERIENTIAL COMMUNITY concept.
If we take the word EXPERIENTIAL, we refer exactly to what customers will experience with the content that will be offered in the spaces, following the strategy of PlayStation® focused on generating immersion experiences in digitally created universes and turn them into unique moments.
We also incorporate the word COMMUNITY which refers not only to sharing and creating a community, but also to the possibility of adding different partners to the new «common» space created by PlayStation® and whose hosts, the Shopping Centers, will bring the public closer to the public with the HYPE Station® spaces, authentic pots of unforgettable experiences for users.
Can you imagine offering a premium service exclusively for your family client in the hands of the world market leader and within a unique space designed for your enjoyment? It will have the most advanced multimedia technology at your fingertips. Now it is possible and at a cost that will surprise you at the hands of BHB Group.
We present the latest revolution in the concept of customer experience: a HYPE Station® space for families with children from 7 years old with the latest technology and market news from the world leader in multimedia products and content: PlayStation®.
You will have the media and communication support offered by PlayStation®, with more than 3 million followers in its online channels in Spain, as well as its commitment and contribution as a partner to participate in key aspects of the implementation and annual management of the space. An incomparable win-win synergy offered by BHB Group, leader in developments and special strategies to offer the best service solutions to the retail sector.
Implementing this concept in your Center will exponentially increase the visibility and positioning of the same before your client through the own diffusion channels and the collaborating brands (main partner and secondary sponsors), as well as achieving a powerful mouth-to-ear It will generate immediately with the communication of the launch in the media and with the information of the clients themselves among their social circles.
The HYPE concept (in English, make something cool, synonymous with giving focus to something cool and interesting, be «milk» …) forces us from the beginning to be the latest, to be innovative, amazing, current … in short to be MOLÓN.
For this reason and given the time of presence required in the Shopping Centers (3 years), the contents will be very dynamic and will be updated and evolutions in terms of the aesthetics of the elements, the provision of latest generation technical equipment and of course! of course, of the newest games and the most current brand launches and activities.
We present an ambitious project exclusively for the Retail sector, which allows you to successfully differentiate your Shopping Center from all the competition in your area of influence and beyond
We offer diverse possibilities of belonging to the EXPERIENTIAL COMMUNITY within the possibilities and resources of each Center
The main asset is the HYPE Station® spaces, but there are two possible options under the PlayStation® umbrella but intended for less recursive environments: The HYPE Station® TOUR and the HYPE CORNERS in the children’s areas managed by the BHB Group
All member members who are users of the different PlayStation® spaces will generate a series of contents that, transmitted through their own social networks and those of Shopping Centers, in addition to the HYPE Station® site, will form a HYPE COMMUNITY.
A completely new, surprising and groundbreaking FUN FUN concept, hand in hand with the world leader and never before seen in Shopping Centers and based on the social concept of an EXPERIENTIAL COMMUNITY: The HYPE Station® spaces.
Permanent spaces implanted in the Mall of the Shopping Centers that will generate a constant flow of visits from the family audience to our Center and through which we guarantee an increase of inflows to the Center, a high repercussion through the collaboration of the PlayStation® media ( more than 3 million people).
Zona de exposición donde se promocionarán los diferentes productos de PlayStation.
Zona de Juego donde los visitantes podrán probar los últimos contenidos en su consola favorita.
Zona promocional destinada a la emisión de contenidos de los diferentes videojuegos y contenidos promocionales de PlayStation.
Zona de Racing donde los visitantes podrán vivir una experiencia única conduciendo un coche de un videojuego en un cockpit de última generación PlayStation.
Zona photocall tematizada con contenidos de los videojuegos promocionados en cada momento.
Zona de espera en la que se podrán realizar colaboraciones con diferentes sponsors, como por ejemplo realizar una Music Zone by Spotify.
De 4 a 10 IDU’s completas para dos jugadores. Disponibles con los últimos lanzamientos del mercado, promocionados en los distintos soportes del área y nutridos con concursos, promociones y competiciones “Challenge” ad hoc.
Una zona exclusiva de juego, pensada para ofrecer una experiencia PlayStation® única a nuestro cliente usuario, que ponga en práctica todas sus habilidades como “player” que disfrutará como nunca de su estancia en el espacio HYPE Station®. ¡Seguro que le apetecerá volver!
(Sentimiento de pertenencia, vinculación, empatía…)
Delivery of membership card of the EXPERIENTIAL COMMUNITY as a user member, which will be delivered to the HYPE Station® after registration. It will have a bar code and will be numbered, coded and with the user's photograph.
Access according to the purchases made in the Shopping Center through a ticket that can be exchanged for HYPE POINTS (space bitcoin).
User's stock
Development of a Loyalty Plan through an exclusive WebApp where the HYPE POINTS that the user will be acquiring will be added through various actions of interaction with the Center: purchase at the Center, consumption in catering, leisure, visit in off-peak hours, etc. and that you can exchange for different actions carried out in the HYPE Station®.
Establish a continuous control system for the monitoring and analysis of the rhythm of the space, with specific elaboration of metrics in which to visualize the leads, visits, impacts and other statistical indicators that can be used for the study of their development.
Global site where you can see the information HYPE Station® (promos, videos, content ...) and places on a geographical map where they are implanted. The communication will be made through the social networks of the Shopping Centers themselves and those of PlayStation®.
The monitors will be local, selected in the areas of influence of the Center and formed by PlayStation®. We will look for monitors with a technical profile of ``users`` of video games, proactive, cool ... and with appropriate attitude and clothing.
Proponemos lanzar un roadshow itinerante HYPE Station® TOUR en Centros Comerciales de España con alta afluencia de familias con hijos pequeños que entren en el target diana previsto y que sea un proyecto complementario para Centros con recursos más limitados que no puedan abordar una implantación de espacio HYPE Station®.
THE ITEMS OF SUCCESS
Breakthrough products and services for our families that suppose an exclusive and unforgettable experience in your visit. It’s awesome…. it’s HYPE.
Variety of options so that all the members of the family find what they are looking for, what makes them enjoy and what links them with us (shopping, games, leading brands, technology …)
Exclusivity in the services and experiences offered in front of the competition. There is no other HYPE Station® in the city. If you want to play, you have to come …
Link with prestigious partners, world market leaders. We are with the best …
WE WILL GET …
Generation of an ad hoc Loyalty Plan with the possibility of constant improvement according to the needs of the Center. Loyalty
Direct prescription of quality through the mouth-ear after the experience. Diffusion and traffic.
Multiplication of the reach of the diffusion and the communication of the Host Centers through the participation of the channels of the partner brands. Guaranteed online noise. There is a before and after.
Synergies Win-Win with brands to increase reach to family audience. In order to play, you have to do things … more permanence in the Center.
Increase of notoriety and positioning with technological value of the Centers. They are the coolest centers … the best.
Loyalty and engagement of our habitual audience and channeling of non-usual audiences to our center. Increases in visitor flow.
Quantitative and qualitative control measurable with metrics of return in ‘leads’ And everything quantified, measured and controlled…
and … more sales in our stores!
At BHB Group we are experts in the development of special actions for family and youth audiences. For more than 19 years we have successfully implemented and managed family and children’s spaces for the Retail sector and diverse environments with a large number of people. At present, with our management of children’s spaces throughout the Spanish geography, we continue to generate a high impact of notoriety and interest by incorporating new market technologies and online communication tools.
In BHB Group we offer our experience in the integral management of these spaces and the generation of actions for family target.
We offer a key in hand..We take care of everything: the conception of the concept, the strategic and innovative planning, the search for partners, the commercialization of the project among our clients, the production process, the efficient management of human resources until the measurable obtaining of statistical data of return with the utmost rigor and professionalism.
Thanks to this, we have achieved a consolidated prestige in the sector and the confidence of practically all the major operators in the market.
Highlighting our experience and capabilities: some reference figures
